Search this question and every result says the same thing: five to fourteen days. It is a reasonable rule of thumb that has quietly turned into a source of guilt for a lot of parents, most of whom find it on day sixteen.
So here is the longer answer. There is a window where a particular kind of photograph is easiest. There is no window in which photographing your baby stops being worth doing.
What the first two weeks actually give you
Very new babies still hold the shape they held before they were born. Knees drawn up, hands near the face, spine curled. They sleep deeply, they are unbothered by being moved, and they can be settled into the folded poses that people picture when they think of newborn photography.
They are also, briefly, tiny in a way that stops being true almost immediately. Parents rarely believe this at the time. Nearly all of them say the same thing a year later: I did not realise how small she was.
That is the whole case for the early window. It is a real one.

But every baby ignores the schedule
Some babies are alert at eight days and will not be persuaded otherwise. Some are still deeply sleepy at five weeks. Reflux, feeding difficulties, a hard delivery, a long jaundice recovery — any of these change what a session looks like, and none of them ruins it.
A photographer who has done this for a while does not arrive with a fixed list of poses to get through. They arrive and find out what this particular baby, on this particular morning, is willing to do — then work with that. The photographs from a session that went entirely off-plan are frequently the best ones in the gallery.
Week by week, roughly
Days 5 to 14
The classic window. Deep sleep, strong curl, easy settling. Wrapped portraits, folded poses, the smallest details — the fold of an ear, a fist under a chin. Parents are usually exhausted and the photographs do not show it.
Weeks 3 to 5
Straighter, stronger, more awake. Deep poses become harder; wrapped and held photographs become better. This is often when a baby first properly looks at a camera, and there is nothing in the earlier window that competes with that.
Weeks 6 to 10
A different session, honestly named. Awake, responsive, beginning to smile. Less about the curl, more about the face and about being held. Lifestyle-leaning sessions suit this age particularly well — at home, in your own light, doing something close to normal.
Beyond
Milestone sittings. A baby propped up, on a swing, laughing at a parent behind the camera. You can see some of these in the gallery under Milestone. Nobody looks at those photographs and thinks what a shame it was not day nine.

Premature babies
Timing here follows medical advice and nothing else. Wait until your baby is home, feeding well, and your care team is comfortable. In practice, sessions for premature babies often happen closer to the original due date than to the birth date, and a very small baby photographs beautifully — those photographs matter enormously to families afterwards.
If your baby has ongoing medical needs, say so when you enquire. It changes the pacing, the room temperature, how long the session runs and how many breaks are built in. It does not change whether it can happen.
Booking around a due date
This is why newborn scheduling works differently from every other kind of portrait booking.
You do not book a day. You book a window — a rough period around your due date that the studio keeps loose. When your baby arrives, you send a message, and the actual date is agreed then, once everyone knows how the first week has gone.
That is what protects you from the two things that otherwise go wrong: arriving three weeks early and finding the calendar full, or arriving twelve days late and losing a date that was fixed months ago.
Still expecting? A window around your due date is the thing worth reserving.
Check availabilityWhat if the baby arrives early or late?
Nothing that needs fixing. Early is common, late is common, and a good studio has built for both. You let them know, and the date moves. There is no penalty for a baby having opinions about their own arrival.
And if you have already missed the window
Then you have not missed anything. You have a different baby than you would have had on day nine — a baby who opens their eyes, who has started to fill out, who is on the edge of their first smile. Photograph that one.
The best time to photograph a newborn is the age they are when you finally get round to it.
If you are weighing up what a session includes at different ages, the collections are the same regardless — what changes is the shape of the morning, not what you receive at the end of it.
Ready to preserve this season, whichever week you are in?
Begin your session
